New Strategy

79 days to ramen profitability

Today, I had an exceptional talk with Dan Kulkov, who brought his no-code app from $0 to $10k MR in less than 2 years. We’ve discussed ReviewLab’s product and marketing strategy, and this conversation was so insightful, that it completely shifted my understanding of our platform.

Here is a summary and key learning points:

1. Target segment: instead of targeting everyone at once (i.e., “tech professionals”) we should focus on indie makers and founders who either built their first product or launched their product(s) but could not find a product-market fit.

2. Marketing: focus completely on 𝕏 (Twitter) and Reddit and connect with founders and indie makers: look for “roast my landing page” and provide them with feedback (maybe record 3-5 minute Loom videos instead of written feedback). The goal is to spend at least 4 hours a day until I reach 500-1000 followers on 𝕏.

   (No SEO, email marketing, or content marketing are needed at this stage).

3. Pricing: there are two main options

   • subscription model: start charging annual subscriptions (e.g., $19) and then raise it gradually to $99 or (easy to implement)

   • transactional model: sell professional feedback with extra benefits (e.g., landing page roast with Figma redesign, or a 1-on-1 Zoom call with an expert, professional copywriting, etc.) — harder to implement

4. Landing page: less distancing from our users, be more authentic and add a personal touch, tell our story, open up.

5. ⭐️ Product: make it something that founders would want to stick with for a long period instead of perfecting just one type of feedback (e.g., website feedback). Introduce different types of feedback for different stages of building a startup to help people throughout their whole journey. (This was a truly genius idea!).

So right now, we’ve decided to:

1. Redesign our landing page.

2. Introduce new types of feedback and assemble them into a logical sequence (i.e., create a "founder journey”).

3. Provide feedback on 𝕏 and Reddit to grow our user base.

P.S.: Some photos from my Sunday hike 🏔️